The CORA Order Meeting Fall '07 was held August 21-22. This is the third CORA order meetings to date. Buyers and managers from over 40 retailers attended the event that featured seven international brands, including Tecnica, Hot Chillys, Black Yak, Masters, Gregory, Fox River, and Patagonia .

CORA Order Meetings have become an industry event with growing prominence. Retailers such as Zhang Heng, General Manager of Sanfo Outdoor of Beijing and Shanghai, Yu Qin, Owner of Outlook Outdoor of Nanjing, Pu Wei, General Manager of Green Ants Outdoor of Xi'an, John Stephenson , Founder and Managing Director of Quest Sports, Ma Zhi Jun, General Manager of 5445 Outdoor of Urumqi attended the order meetings and placed orders for Spring '07.

Meeting the retailers were senior executives from vendors such as Bill Kulczycki , vice president at Patagonia, Thompson Chen , General Manager of Tecnica ( China ), Ryan Gellert, Managing Director of Black Diamond Asia, and Michelle Zhong, General Managers of Hot Chillys ( China ) who presented their products and discussed issues with retailers.

Representatives from industry organizations including Joanna Su, Project Manager ispo China , and Su Jie, Retail Marketing Manager at W.L. Gore and Associates were also present.

A cocktail reception and networking party in the evening of the 21st provided a venue for many to meet and network with their peers. Many attendees of the order meetings and networking party went away impressed. Ethan Tang, General Manager of the Quest Sports sporting goods chain enthuses, “Quest Sports has 80 shops in China . We follow the outdoor industry closely. As the newest member of CORA, we have many similarities with the CORA shops and we believe CORA can help us bridge into the outdoor product business. I am impressed with the professionalism, efficiency of the CORA Order Meeting as well as the contacts that I have made here over the last two days. We will roll out many of the product we saw here in our shops over the next two years.”

Liu Feng, General Manager of Shanlu Outdoor from Shenyang, liked what he saw too, “We had the opportunity to place orders for seven leading brands over two days at the CORA Order Meeting, without having to travel all over the country. We get better terms and better products through CORA. And because CORA helps us control the channel, it makes us more competitive in our market.”

Next CORA Order Meeting will take place in conjunction with the next ispo China show in Beijing . Many are expecting an even better order meeting next March..

2006-09-01



About CORA
China Outdoor Retailer Association (CORA) is a non-political, not-for-profit trade association.
CORA's mission is to help develop the outdoor industry in China through cooperation among its members, as well as through strategic relationship with brands and industry organizations.

Founded in March 2005, CORA has grown to about 40 members with over 150 shops in 19 provinces throughout China by July 2006. CORA has established cooperation and/or partnership agreements with many industry leaders and leading outdoor brands.
CORA is on the Web at http://www.cora.org.cn

Contact CORA ：
Tel：+86-10-51286830
Fax：+86-10-51286830
E-mail：info@cora.org.cn




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