China Outdoor Retailer Association will hold its Fall '07 Outdoor School in the ancient capital of Xi'An in western China from September 4 to 6th. The training camp, presented by GORETEX, will include training in outdoor apparel, footwear, backpacks, climbing gear and outdoor accessories. There are also two sessions on product merchandizing and sales techniques.
This is the first time an outdoor training camp with all of the outdoor product categories is held in China. The camp is aimed at giving shop sales staff a better understanding of the products in their shops, as well as exchanging information on best practices.
Below is a partial list of brands presented:
- GORE-TEX & WINDSTOPPER
- BLACK YAK
- TECNICA
- PATAGONIA
- BLACK DIAMOND
- GREGORY
- MASTERS
- FOX RIVER
There is also an "outdoor experience day" on the last day of the training camp where attendees will be able to experience first-hand experience the new Fall 06 products in the outdoors.
2006-07-28
About CORA
China Outdoor Retailer Association (CORA) is a non-political, not-for-profit trade association.
CORA's mission is to help develop the outdoor industry in China through cooperation among its members, as well as through strategic relationship with brands and industry organizations.
Founded in March 2005, CORA has grown to about 40 members with over 150 shops in 19 provinces throughout China by July 2006. CORA has established cooperation and/or partnership agreements with many industry leaders and leading outdoor brands.
CORA is on the Web at http://www.cora.org.cn
Contact CORA £º
Tel£º+86-10-51286830
Fax£º+86-10-51286830
E-mail£ºinfo@cora.org.cn
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